Instagram e phatlalalitse ho qalisoa ha tšebeletso ea video e lumellang hore u kopatse le ho shebella likoto tse otlolohileng ho fihlela hora e le 'ngoe. Basebedisi ba tla khona ho shebella livideo tse joalo ka Instagram ka boeona le ka kopo e khethehileng - IGTV.
Ho latela Instagram CEO ke Kevin Sistrom, tšebeletso e ncha e bōpiloe bakeng sa ho sebelisoa ha mecha ea litaba mecheng ea li-smartphone ka tsela e bonolo 'me ke kahoo li-video tsohle tse ho eona li tla tsamaisoa hantle. Basebedisi ha ba na nako ea ho batla livideo tse thahasellisang, kaha litlaleho le lisebelisoa tse khothalletsoang li tla bontšoa kapele ho skrine sa qalo ea kopo. Joaloka YouTube, litsela tsa li-bloggers ka bomong li tla fumaneha ho IGTV, 'me bangoli ba ka kopitsa livideo ho tloha lisebelisoa tsa cellular, empa hape ho tloha lik'homphieutheng.
IGTV kopo e tla fumaneha ho Android le iOS libeke tse latelang. Mookameli oa litšoantšo oa Louis Vuitton Virgil Ablo le sebini Selena Gomez ba se ba ntse ba tlaleha ka ho thehoa ha litsela tsa bona tšebeletsong ea video.